Custom Bikes Tailored to You

At Forwards, every bike is individually custom-built to your specifications – not limited by generic factory specifications or price points. Our range includes gravel, road, cyclocross and cross-country bikes, each designed for high performance and real-world riding by riders, racers and adventurers.

Why Choose Our Customisation?

Purpose-Built Performance: Our bikes are engineered with performance as the priority, with design and component choices tailored to your riding style and terrain. True Personalisation: We aim to make your bike feel as well-fitted and unique as a bespoke garment – crafted around you.

Personal Fit & Sizing

You can tailor your bike’s fit in several ways: Professional bike fitting at our Southampton facility using a 2D analyser. Use measurements from a previous fitting. Provide your own fit measurements for sizing and setup.

Custom Colour & Finish

Every frame is artisan-painted in the UK, giving you the freedom to choose colours and finishes that reflect your personality.

Contact Points & Components

You can customise key areas including: handlebar width, flare and material; stem length and angle; saddle type and size; drivetrain choices – mechanical or electronic; gear ratios and brake options; wheel and tyre packages tailored to how and where you ride.

Wheel & Tyre Options

From Hunt wheels with alloy or carbon options to multiple wheel packages, you can build a bike that performs exactly how you want – whether that’s gravel, road or cyclocross.

Get Started – Contact us to begin designing your custom bike and create a ride that’s truly yours.